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On Wednesday, Google tweeted on its official account that a “broad core algorithm update” has been released by the company in this week. Shifts were noticed by the search community in rankings and traffic, after which this news was released. Many algorithm updates will be released by the Google per year that will be confirmed by the company. However, the Google may also not confirm several other updates.
In this year, two updates have been released. One was released in March and the other one in April and both were also “broad core algorithm updates.” Google also added that the recommendations of the company to webmasters on these updates are still the same.
In addition to that, Google said that one or more changes are released almost every day that helps in its improvement. Some of these updates are centered on some particular improvements. Some are aimed at providing vast changes. A broad core algorithm update was released last week and this is done many times in a year on a routine basis.
There is a possibility that some sites do not lose or gain with any of these updates. According to the Google, those pages that are not able to perform well after these updates, does not mean that there is something wrong with the pages. The reason is that the updates have helped the pages that were previously not recognized.
The pages that are not performing well can focus on their content in order to get a better ranking as there is no other major solution. By improving the content, there is a great chance that you will fix the issues of your web pages.
Google will not stop releasing new updates, as these updates are very helpful in providing a better search engine experience to the users.
Basically, Google has told the webmasters that there is no exact solution that can help them in fixing their pages after an update. So, instead of trying different techniques for fixing the web pages after the update, webmasters should focus on making their websites better. So, with time the Google will recognize the improvements done on the website and the ranking of the web pages will improve.
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Conclusion:
So, the basic reason for the Google official statement was to provide four major insights:
To confirm that an algorithm update happened.
To confirm that this is one of the major algorithm updates by Google.
To tell the users that the update has been released to improve the process by which Google matches appropriate results to search queries.
Those websites that have lost the ranking after the update, have not lost it due to poor quality.
So, this was the basic purpose of releasing the official statement. We recommend you to get the services from best SEO Company UK in order to improve the ranking of your web pages in SERP’s.