What product specifications are required for Google Merchant Center

Google Merchant Center is one of the best platforms for making your products visible to the online visitors. In order to upload the products to Google Shopping on the Google Merchant Center, first of all you have to make it sure that all of your products comply with the specifications set by the website. In this article, we have provided the information related to the product specification that is required for uploading the products.

Before uploading the product list, make sure that all of the information provided below has been completed. The errors can arise if all these steps are not completed successfully.

Google must be allowed to Index Your Images

First of all, make it sure that Google is able to access the images of your website. Moreover, you can also improve the SEO ranking of your website through images with the help of SEO services London.

Product Specifications

In the Create Account part, you have to provide some details of each product. These details can be added by following the steps given below:

1. Sign in to your Create account.

2. From the Top Menu, click on the button “Shop.”

3. Search for the product that is required to be updated and then click the "Edit Product" icon placed next to it.

4. Now, in the top tabs click on the button "Product Identifiers."

In “Product Identifiers” you will be able to see the following fields. You are required to fill these fields for Google Merchant Center:

GTIN

There are specific product codes that are associated with each product. These product codes are also known as product identifiers and are unique in nature.

Global Trade Item Numbers (GTINs) are the primary set of unique product identifiers. In GTINs a UPC, EAN, JAN or ISBN number must be specified. For the identification of a specific product in the ‘mpn’ attribute, you can use a Manufacturer Part Number (MPN).

Product identifiers are required by Google Merchant Center for all the products except those products that fall under the category of clothes and custom-made products.

Brand

You are also required to provide the name of your brand that has produced the goods. For example, Channel, Dolce and Gabbana etc.

Google Category

Here you need to provide the category in which the visitors can find your product or by which they can search for your product e.g., clothing, accessories etc.

Absence of any Unique Product Identifiers

There are some of the products for which you do not have any unique product identifiers, for example, if you are selling any custom made item. In this case, the spreadsheets are required to be edited manually before uploading them. In these spreadsheets, you need to add a column for "identifier exists" with a value of "FALSE." This should be done for all the products that are without identifiers.

Once all of this information is completed, then you are all set to upload your Create products to Google Merchant Center. Moreover, you can increase the visitors of your products by hiring the services of Digital Marketing UK that will help you in advertising your products. Please feel free to ask any question related to the product specification needed for Google Merchant Center.